Business Studies 2013 CBSE [ Delhi] Set I

Recruitment is defined as the process of searching for prospective employees and stimulating them to apply for jobs in the organisation.

Motivation is called a complex process as individuals are heterogeneous in their expectations, perceptions and reactions and a type of motivation may not have the same effect on all the employees of the organisation.

Top level of Management.

When deviations go beyond the acceptable range, especially in the important areas, immediate managerial attention should be given to those areas while taking corrective action.

When an organisation is perceived to have high growth potential, higher amount of working capital is required to meet its higher production and sales target.

The primary objective of ‘financial management’ is to maximise the shareholders’ wealth.

Money market is a market meant for short term funds. It deals in monetary assets whose period of maturity is up to one year.

The ‘allocative function’ of financial market helps in the mobilisation and channelisation of savings into the most productive uses.

Marketing is called a social process as it consists of activities which requires people to interact with others, in order to persuade them to act in a particular way, to purchase a good or service, rather than forcing them to do so.

The distinction between the Marketing Management Philosophies on the basis of ‘main focus’ is as follows:

Selling concept: In this, the focus is on existing product through aggressive selling techniques.