Business Studies: 2017: CBSE: [All India]: Set – III

Why is 'Aptitude Test' conducted in the process of selection?

Isha Machines was a renowned name for quality sewing machines since 1960. Mr. Suresh, the owner of Isha Machines, was worried as the production had declined during the last three month. He directed the     Production Manager to find out the reason. The production Manager ordered the different supervisors to prepare a performance report of the workers working under them. Identify the step taken by the Production Manager that is related to one of the functions of management.

Give the meaning of ‘supervision’ as an element of Directing.

What is meant by 'Capital Structure'?

Mansi took her niece, Ridhima, for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Identify the technique of sales promotion used by the company.

Sika Ltd., a reputed industrial machines manufacturer, needs Rupees  twenty crores as additional capital to expand the business. Mr. Amit Joshi, the Chief Executive Officer (CEO) of the company wants to raise funds through equity. The Finance Manager, Mr. Narinder Singh, suggested that the shares may be sold to nvesting public through intermediaries, as the same will be less expensive. Name the method through which the company decided to raise additional capital.

Differentiate between 'formal' and 'informal' organisation on the basis of 'flow of communication'.

Bhagwati Enterprises is a company engaged in the marketing of air-conditioners of a famous brand. The company has a functional structure with four main functions – Purchase, Sale, Finance and Staffing. As the demand for the product grew, the company decided to   recruit more employees.

Identify the concept which will help the Human Resource Manager to    find out the number and type of personnel available so that he could decide and recruit the required number of persons for each department.

Ramnath Ltd. is dealing in import of organic food items in bulk. The company sells the items in smaller quantities in attractive packages. Performance of the company has been up to the expectations in the past. Keeping up with the latest packaging technology, the    company decided to upgrade its machinery. For this, the Finance Manager of the company, Mr. Vikrant Dhull, estimated the amount of funds required and the timings. This will help the company in linking the investment and the financing decisions on a continuous basis. Therefore, Mr. Vikrant Dhull began with the preparation of a sales forecast for the next four years. He also collected the relevant data about the profit estimates in the coming years. By doing this, he wanted to be sure about the availability of funds from the internal sources. For the remaining funds he is trying to find out alternative sources.

a)      Identify the financial concept discussed in the above paragraph.

b)      Also, state any two points of importance of the financial concept, so identified.

Hemant, Guddu and Toshita were friends from college days and presently they were doing different kinds of business. They regularly meet and discuss their business ideas, and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Hemant drew the attention of Guddu and Toshita towards the exploitation of consumers. He told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas he was not doing so. Guddu told that they were under pressure to satisfy the consumers but stated that  the consumers would not buy or not buy enough unless they were    adequately convinced and motivated for the same.

Toshita stressed that a company cannot achieve its objectives  without satisfying the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind, because business is run by the resources made available by the society. She further stated that she herself was taking into consideration the    needs of the customers.

Identify the various types of thinking that guided Hemant, Guddu andToshita in the marketing efforts of their business. Also, state one more feature each of the various types of thinking identified that is not given in the above para.