Business Studies: 2019: CBSE: [Delhi] Set II
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Q1
Beena has been using 'Klean', a famous detergent available in the market. On watching numerous and advertisements in the television, she decided to try a new brand of detergent. When she went to the near-by store to purchase the same, she saw detergents of other products making similar claims of whiteness and stain removing abilities. Hence she could not make up her mind as which detergent to purchase. Name the objection of advertising being discussed in this case.
Marks:1View AnswerAnswer:
The objection of advertising discussed here is advertising confuses the buyers.
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Q2
Give the meaning of 'Physical Distribution' as an element of Marketing Mix.
Marks:1View AnswerAnswer:
Place or Physical Distribution includes activities that make firm’s products available in the market through its movement from place of production to the place of distribution.
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Q3
What is meant by 'Marketing Management'?
Marks:1View AnswerAnswer:
Marketing Management involves planning, organising, directing and controlling of activities that leads to exchange of products and services between the buyers and sellers. It is the management of marketing activities.
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Q4
Define 'Workforce Analysis'.
Marks:1View AnswerAnswer:
Workforce analysis refers to estimating the current number and type of human resources available for performance of a different jobs and achievement of goals.
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Q5
Define 'Selection'.
Marks:1View AnswerAnswer:
Selection is the process of choosing the best candidate for a particular jobs among the pool of prospective human resources available.
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Q6
Appliances India Ltd. is engaged in manufacturing and distribution of home appliances since 1987. It has a good name in the market as the company is producing good quality appliances. It has separate departments for manufacturing, finance, sales, maintenance services and technical services to achieve specialization. Since the areas of operations of the company have increased and customers have become more demanding, the company decided to modify the existing principle of management to meet the changing requirements of the environment. State the general principle of management which the company wants to modify to meet the changing requirements.
Marks:1View AnswerAnswer:
The general principle of management which the company wants to modify is Principle of division of work and specialisation.
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Q7
How does Financial Market facilitate 'Price Discovery' of financial assets?
Marks:1View AnswerAnswer:
In financial markets, the household acts as supplier of funds and business firms demand for such funds. This demand and supply of funds between household and businesses leads to setting of price for financial assets being traded in the market.
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Q8
Biru Nandan, Chairman of Lalit Group of companies founded. 'Biru University' for undergraduate and postgraduate courses in diverse disciplines. The Information Technology department of the 'Lalit Power Ltd., had few vacancies related to Cyber Security. The Human Resource Department of the Company decided to recruit fresh engineering graduates from 'Biru University' for the same. Identify the type of source of recruitment.
Marks:1View AnswerAnswer:
The type of source of recruitment is external source of recruitment i.e. Campus placement.
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Q9
Varsha Jain after completing her fashion designing course from Indian Institute of Fashion Technology planned to enter into designer clothing venture. She had to address issues like her target customers, channel of distribution to be used, pricing policy etc. Identify the type of plan that Varsha Jain needs to develop to provide direction and scope to her organization in the long run.
Marks:1View AnswerAnswer:
The type of plan to be developed by Varsha is strategy.
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Q10
State any two 'Development Functions' of Securities and Exchange Board of India.
Marks:1View AnswerAnswer:
Development Functions of Securities and Exchange Board of India:
- Conducting research and publishing necessary information for all participants in market
- Developing a flexible approach so as to develop capital markets
